It’s done. The Cross Platform Practice project is done and handled in. Happy with the finished project, but such an unconventional way to get to the final results.
Reverse mode. Getting all the footage that we could get and put them all together like a confusing puzzle. Each piece revealed a bit of its final content. How did I feel with that? Walking with my eyes closed really. There is usually a script, a storyboard, the manual of the puzzle to be made; that is how I work anyway. But this time we were soldiers trying to get what we could. Documenting, catching, hunting, going with the flow, that is what I was doing. But inevitable we got to a point where nobody would keep on going, and that was the day where everything started to have a real meaning. Which day was that? The day we were having our tutorial with Jo.
What exactly do we want with this project? What was that exactly? Different perspectives of the same thing. I was understanding B, when somebody else was getting A, and the rest was thinking C. The wake up call was on the day that our producers and writer gathered at the Editing base: “This is not working”, too slow, too boring, too opposite to what I had visioned. That was certainly my wake up call. We met everyday for a week to give this project a real shape, lots of trimming, a bit of funk and enormous amount of life. It wasn’t a documentary anymore, but a “documercial” (love that term Fiona!). We need to sell this, not to a client in particular, but to an audience, an audience that is not particularly into arts. Arts can be fun, and funny and edgy and funky and interesting! It is the way to show the content and it is the way of how we organise and distribute that content too.
Saturday 19th. I am going to a concert with Fiona and I am happy for two main reasons:
1. I am going to see perform Roger Daltrey LIVE for the first time in my life.
2. The editing has a north now, and the documercial is looking GOOD.
We showed it to Jo and to everyone else in the group for the first time on Monday. “This is great”. Smiles everywhere. I have lots of corrections to be made written down on a piece of paper, but the structure and the content were there, and it seemed to be working.
We make the final touches, and it is done. Our virtual gallery and awesome radio show are looking and listening great too. The deadline: March 22nd. We are ready.
What have we learned?
1. Never use blue tags for making tracking points on the screen of an iphone, what was I thinking when I let that happened?? Our iphone footage looked amazing, but it was useless. Blue tags have volume and it is not great when you are shooting in different angles which make volume to change its perspective and not letting AE track properly. We did not use our lovely shots. Shame on us.
2. Script first, improvisation later.
3. Communication and being able to listen to other members of the team. (Ultra important!). Maybe that person has a great idea, but it is never used because nobody listened, and then you lose time, and then we go back to the same idea, but after a long time later! And you know what they say: Time is money!
I can honestly say that I have learned a lot, but I am not quite sure if it was the best way to learn those things. Oh well, what it is done, is done. I had the chance to work with Tom who is studying radio and helped us a lot with the making of the website and of course, with the radio show. It was great to record our voice over in the Birst Studio, and it was nice to see and remember all the action behind mixers. Such an awesome Production and Editing Team. Such creative writer and director. I am happy with the results and we are kicking ass on our presentation next Thursday, not this one though, there is an strike going on! Perfect timing, hey?!